Analisis Bcg Matrix. Bcg matrix was developed by private consulting firm based in boston to help the conglomerates which deals in different businesses and products. It is a matrix which helps in decision making and investments.
Market share and market growth. This deals in two main dimensions. It is the most renowned corporate portfolio analysis tool.
This deals in two main dimensions.
Bcg matrix was developed by private consulting firm based in boston to help the conglomerates which deals in different businesses and products. The vertical axis of the bcg matrix represents the growth rate of a product and its potential to grow in the particular market. It provides a graphic representation for an organization to examine different businesses in it s portfolio on the basis of their related market share and industry growth rates. It helps them to create strategies for each business and product according to their performance in market.
